70% of employers have rejected applicants over online info says Switched.com. #fb Companies must factor in social influence to marketing strategies: http://ow.ly/159JR #fb Only 25% of people say their friends/peers are credible sources of information. Down from 45% in 2008! http://bit.ly/bGHy1p #fb A test for your social media "contributions." applicable for personal branding and agency types alike: http://ow.ly/14CSK we watched this all week gain in popularity. it really is worth checking out: http://selleckwaterfallsandwich.tumblr.com/