Companies want to reach targeted audiences with their stories, messages, brands, or products. But it's not as simple as it once was.
Today's media consumer - from "soccer mom" to C-suite executive - now inform themselves using more varied channels. As the use of traditional media lessens, they go to online news sites, connect on Facebook and Twitter, or seek out niche Web destinations through a growing number of increasingly mobile devices.
In this evolving information landscape, Elasticity is uniquely equipped to connect companies and their target audiences by using a hybrid approach to break through a cluttered environment, triangulating between digital media, traditional channels, and social networks.
This approach allows our clients to more successfully develop and maintain deeper, interactive relationships with their target audiences - reaching them in measurable ways that have never previously existed.
CHANGING LANDSCAPE >>In an evolving media world, flexibility and our willingness to adapt is the key to success. We cannot fear change nor bury our heads in the sand when it comes. |
ROCKET SCIENCE >>A hybrid approach that blends the competencies of traditional public relations and digital strategies with the creativity of advertising to break through a cluttered information landscape. |
ELASTIC MARKETING >>In an evolving media world, flexibility and our willingness to adapt is the key to success. We cannot fear change nor bury our heads in the sand when it comes. |
WHAT WE DO >>A hybrid approach that blends the competencies of traditional public relations and digital strategies with the creativity of advertising to break through a cluttered information landscape. |
How well do you know your prospective business partners? Sure, you've heard the pitches, read the corp-speak on the Web site, but how do you truly understand the way they think? For starters we invite you to get to know us through our thoughts and actions. We're not talking about a Facebook page we put up because our boss suggested it or because all of our peers signed on. No, we live in this space, every day, and we invite you to join us to see that we practice what we preach in the blogosphere and social networking forums.
ELASTIC BLOG >>In an evolving media world, flexibility and our willingness to adapt is the key to success. We cannot fear change nor bury our heads in the sand when it comes. |
TAKE ME TO YOUR LEADER >>A hybrid approach that blends the competencies of traditional public relations and digital strategies with the creativity of advertising to break through a cluttered information landscape. |
PEOPLE PRINCIPLES >>In an evolving media world, flexibility and our willingness to adapt is the key to success. We cannot fear change nor bury our heads in the sand when it comes. |
Media, what media? Through deep linking, the rise of Craigslist and a flattened credibility landscape, the media is, frankly, becoming a marginalized entity in the online world. The great irony of its demise is that there has never been a greater demand for information from readers/viewers. It's only the means of delivering news and information that have changed forever, and, sadly, he media have not kept up with the changes.
It's no longer a question of the medium through which consumers get information: virtually every major news organization is using blogs and microblogs to get information out fast, and many bloggers are either ex-mainstream reporters or very credible journalists who know their subject very well. The fact is that consumers have been voting with their eyeballs for sometime and many key elements of the media have lost out.
So, where do we go from here? We believe there remains an important role for mainstream media on all levels. But their role as the driver of the debate is pretty much over. Now, they have to begin to understand how readers are using them and how they can enable a credible conversation with authentic voices.
What this space for a regular discussion of these changes and how media are coping with a world they never imagined.
Welcome to Elasticity's proving grounds.
We call it our "Elastic Lab," and it's hidden deep underground beneath the world's largest mustache - St. Louis' Gateway Arch - past the guinea pig circus', Troll colonies and hair implantation farms of Middle Earth.
It is here where, instead of rolling out our "shiny new toys" and testing theories on our clients' dime, we pilot our thoughts, ideas, strategies, flavors of bacon, robots, and dance maneuvers to ensure we continually understand, improve upon and test the newest social media and digital word-of-mouth strategies as the landscape evolves.