Posted By Aaron - April 28th, 2009

I was recently having lunch with a former colleague and the person was discussing one of the many PR award competitions into which their agency regularly heaves entries like a seafood restaurant tosses fish remains into a dumpster at the end of each night.
The person told me about a few specific programs for which they [...]

Posted By Aaron - April 28th, 2009

In many walks of life we often see “monsters” that kind of gobble up their peers.
We’re not talking about Madonna and all of the children of Africa she can get her hands on. Nor do I refer to “Top Gun” versus any other film of 1986, although Tom Cruise sure is dreamy.
No, Wal-Mart* or Home [...]

Posted By Aaron - April 28th, 2009

My first post on our new blog will be a long one. The longest I ever plan to write. So please bear with me, but hopefully it will be worth your while.
That being said, like most men of my father’s generation, when I was growing up he consumed news and information in two primary ways: [...]

Posted By dan - April 24th, 2009

Want to know about break-ins on your block? How about issues at your local schools? Sadly, it’s unlikely you can turn to a local metro daily for that kind of information.
In the rush to write about lifestyle issues, the issue du jour and to save costs, local has been forgotten at many dailies. [...]

Posted in Media
Posted By Brian - April 24th, 2009

Recently, there was some debate that was generated about an earlier post regarding authenticity and how marketers can “use” this expected standard in the online/social world. The two sides of the coin were:
1. Social media IS authenticity. It is not a tactic, nor a tool to be used by some marketer in a [...]

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