In this economy marketing budgets are being diced and discretionary spending is falling by the wayside. So instead of investing “new” dollars in digital media strategies, most companies are downsizing the marketing/communication budget, and then reapportioning what’s left into three buckets:  traditional advertising, public relations, and new media strategies.
But the reapportionment into new media presents [...]

For the 8.2 readers of the Elasticity blog, you know my story. Before finding digital religion three years ago, I cut my teeth in public relations as one of those “national media relations” specialists. Yes, there’s nothing quite like being pigeonholed as a snake oil salesman. My hair was shorter and I wore ties daily, [...]

(A guest blog from our intern, Ken)
With the growing popularity of DVRs and TIVOs we have all become quite accustomed to product placement these days in movies and television shows. Being a fan of creative advertising, I will be the first to admit that I don’t mind smart, classy product placement. A lot of the [...]

Clutter is a powerful foe. We are surrounded by it at every turn. How many magazines can we really read at our leisure? How many “exclusives” can make us choose an evening news program? How many online news portals can you really spend time each day reading through? We join Twitter and strive to have [...]