The typical measurement in PR circles — beyond height and good looks — has always been “impressions.” That’s historically been the way we in the agency world justify our existence to clients.
You land even a tiny mention in the New York Times Business Day section, and because circulation was 2 million — 2 million people [...]

I woke up this morning and picked up this thing the young people today call a “newspaper.” It was kind of an ashy white with black lettering — some in bold typeface and some not. It had color photos of people who looked like they were unhappy or sweating a lot while they consumed vast [...]

Facebook is moving to a new version of itself dominated by big brands. Beer and Facebook are a case study of this change as major brewers begin to dominate the portal that was once more friendly to international beers and microbeers.

If you have not read Claire Cain Miller’s story in the New York Times “Spinning the Web: P.R. In Silicon Valley” — you are missing an important look inside the ever-changing world of today’s marketing communications and public relations reality.
For her piece, Miller spoke with some of the smarter new media pros, like Brian Solis [...]