The most prominent cell phone, the iPhone 3gs, has the capability to put video into the hands of more than a million consumers (so far). What does this mean for news, corporate public relations and the perception of criminals and victims when anyone, anywhere could be carrying a video camera?

In the pilot episode of the political satire program “The Colbert Report,” the term Truthiness was unveiled by Stephen Colbert and was used to describe “things that a person claims to know intuitively or from the gut without regard to evidence, logic, intellectual examination, or facts.”
There is a long background to this term, but [...]

Last week, we said get the hell out goodbye to our first and last Elasticity intern class. Not that we had any doubts we got lucky, but Intern Chris and resident nerd Intern Ken were outstanding additions to our team, they tolerated the verbal abuse grind of the tasks assigned to them, and they screwed up [...]

A few weeks back there was a new report that was written dubbed “ENGAGEMENTdb” that looked a little further into social media participation.  We’ve been watching this closely as we often time include engagement as one of our metrics we watch for our clients as opposed to simply breadth (how many boxes can you check [...]

Twitter is what Facebook was before the big brands discovered it: a platform for the small brewers and their passionate consumers.