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Along with tax breaks for Chewbacca impersonators, I’ve always preached that Facebook is for people, and not companies. That’s why when creating a Fan Page on Facebook for a brand, in order to use it to successfully connect with consumers, the content should be about the fans and less about the product.
Some companies and brands [...]

A recent client was ecstatic when he “figured it out.” He said we were “like an episodic, story-based sitcom” that “played itself out online and offline.”

Disclaimer: We are social media strategists who actually also use PR and work with traditional media in most of our efforts. The only difference is that we don’t try to put lipstick on the pig and call it a pig. If the story we’re pitching is underwhelming, we tend to be honest about it [...]

Having a penis is great, don’t you think?
No, don’t get the wrong idea. This is a family blog. What I mean is, remember my main man, the late James Brown, when he sang, “This is a man’s world?”
Sure you do. But despite the delicious, nutritious, sumptuous and scrumptious nature of that classic — let’s be [...]