There is no shortage of “sexy” ads and, much to the delight of 20-25 year-old males, plenty of brands have gone the “butts and boobs” route to grab attention in their ad campaigns. I’m a fan of the campy, hyperbolic ones like those from Axe body spray or the classic Miller Lite ones with wrestling [...]

There’s a few professions that people love to hate: lawyers, car salesmen, mimes, Michael Jackson impersonators, door-to-door mustache salesmen, and of course, public relations professionals.
Indeed, my fellow flacks — myself included at times — often earn the contempt heaped upon them, most pointedly from reporters who tire of being pitched terribly self-serving, beat-inappropriate, or simply [...]

Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?
Chicks rule.
Many [...]

Despite overwhelming volumes of statistical data about consumer media consumption habits, many marketing and PR agency drones still cannot quite wrap their heads around the whys and hows of effectively helping their clients reach target audiences in meaningful ways.
And I’m not just talking about where a company’s prospective customers are getting their information. We’re talking [...]

Everyday interaction in the new decade is becoming increasingly “connected,” meaning some people can’t make even a simple bowel movement without alerting the Twitterverse or uploading a Twitpic to let the world know.  Foursquare is the newest technology to recently catch its big break.  Now, anytime a person decides to go somewhere, they can compete [...]