Posted By Aaron - February 19th, 2010

There’s a few professions that people love to hate: lawyers, car salesmen, mimes, Michael Jackson impersonators, door-to-door mustache salesmen, and of course, public relations professionals.

Indeed, my fellow flacks — myself included at times — often earn the contempt heaped upon them, most pointedly from reporters who tire of being pitched terribly self-serving, beat-inappropriate, or simply worthless story ideas.

Now comes this amusing tale of Goldman & Associates Public Relations vs. Style Weekly Magazine in Richmond, Va.

Apparently, over a four-week period, Goldman flack Scott McCaskey was incessantly pitching Style reporter Chris Dovi about his client — blind motivational speaker William Weeks who is speaking in Richmond Feb. 25.

After reaching his boiling point, Dovi sent an e-mail to his editor and accidentally copied the Goldman flack. It reportedly read:

“This guy is trying to kill me. He may be the most tenacious flack of all time. He’s been calling me about this blind fucker for four weeks. I keep telling him I’ll consider it and he keeps calling back. Finally I tell him it’s up to my editor and he still keeps calling back because he can’t get you on the phone. Now he’s back again! He’s making me want to claw my own eyes out in the hopes that if he won’t just get lost, I at least won’t have to look at his press release anymore!”

So what did Goldman do? It posted Dovi’s e-mail with the headline: “Reporter’s Obscene E-Mail Reveals Society’s Prejudice Against the Disabled.” It then added a quote from Weeks, the client.

“This is a sad and telling example of the prejudice that persons with disabilities still face,” Weeks said. “In making this e-mail public, we hope to raise awareness of the very real challenges so many people in America confront every day. We ask that all those who are distressed by this attitude and would like to create some positive momentum to combat this kind of ignorance, please attend the presentation…..”

Most young flacks are taught to not pick fights with people who buy “ink by the barrel,” and in this case, that’s just what Goldman has done.

Clearly, what Dovi wrote to his editor was insensitive and the language was unnecessary. Washington CityPaper is reporting it has now cost Dovi his job. But is the tact being taken by Goldman to “out” Dovi equally foolish? Is it just one more reason for people — and especially Dovi’s peers in journalism who Goldman people rely on — to hate PR flacks?

Or, will it prove to be a brilliant move and bring acclaim to Mr. Weeks that he otherwise would not have received?

What do you think?

You’re welcome.

Posted in Uncategorized

3 Comments »

  1. It sounds like Goldman was embarrassed for being mocked. So he outed Dovi to save face.

    Comment by Jessi — February 19, 2010 @ 11:38 am

  2. Nobody at Goldman thinks that e-mail represents prejudice against the disabled. It’s fake outrage. It may work in terms of raising his client’s profile and selling tickets to the event but it’s also a bridge burned that will make the PR firm less able to deliver success for other clients in the future.

    Just like no one really thought George Allen’s Maccaca reference really harmed any Native Americans or, on the other side, that a Vice Presidential candidate who willing referred to herself as a barracuda and a pit bull was upset about being called a pig with lipstick, it’s just scoring cheap points.

    Comment by Sean Dougherty — February 19, 2010 @ 3:37 pm

  3. I’m with Sean. It’s fake outrage and hate mongering. Goldman not only burned bridges among their own peers, but those on the fringe as well. Bloggers and independent journalists are going to think twice before getting in bed with Goldman.

    Comment by Todd Jordan — March 1, 2010 @ 6:31 pm

RSS feed for comments on this post. TrackBack URL

Leave a comment

Elasticity - Stretching Boundaries - Home