Only-the-mediocre-thumb Let me just come right out and say it here at the top of the post: the vast majority of digital marketing or social media work coming out of the large agencies is mediocre at best.

This is not an indemnification of the industry as a whole, only to say this: lighten up, you may just actually be more effective as an agency/industry if you do.

A recent client was ecstatic when he “figured it out.” He said we were “like an episodic, story-based sitcom” that “played itself out online and offline.”

Disclaimer: We are social media strategists who actually also use PR and work with traditional media in most of our efforts. The only difference is that we don’t try to put lipstick on the pig and call it a pig. If the story we’re pitching is underwhelming, we tend to be honest about it [...]

A general contractor is great to execute on the architectural plans that have been made for them. Going with the general contractor as your agency assures you that the strategy (the blueprints) will be mediocre at best. Just enough to be dangerous.