Oh, you said viRAL and not viRUS.

So much of social media seems to be aimlessly promoting brands that consumers, I think, are growing weary of a promotion without strategy. Facebook, clearly, has become a ghetto of promotions gone wrong.

Social Media is the Shiny-Shiny. It’s Hot and sometimes it’s a Hot Mess. You need it, you know it, and you need help with it.

Don’t let fear or intimidation lead you to the wrong partnership. There are some qualities to look for in an agency and secrecy and bravado are not among them.

Also, this just in: Smoke and mirrors are out.

Only-the-mediocre-thumb Let me just come right out and say it here at the top of the post: the vast majority of digital marketing or social media work coming out of the large agencies is mediocre at best.

This is not an indemnification of the industry as a whole, only to say this: lighten up, you may just actually be more effective as an agency/industry if you do.