Posted By Aaron - May 20th, 2010

From Tiger Woods to Mark McGwire to doping at the Tour de France to athletes going off on a rant — the sports world has its fair share of potentially damaging public relations challenges that are well-chronicled by media, blogs, and throughout social networks.
Whether it’s ESPN, Fox Sports, Twitter, Deadspin, Facebook, JoeSportsFan, or HallofTheVeryGood — [...]

Posted in Media
Posted By Aaron - April 1st, 2010

Recently I’ve had nearly identical conversations with two reporters I know and respect. They were both complaining about the content on Forbes.com, citing features from the past year like top beaches — pieces that are closer to the content expected from USA Today, and further from what is expected from Forbes.
My comment to each, in [...]

Posted By Brian - March 5th, 2010

This is not an indemnification of the industry as a whole, only to say this: lighten up, you may just actually be more effective as an agency/industry if you do.

Posted By Aaron - March 5th, 2010

I read a lot of blogs. Funny ones, blogs on news, sports, midgets, mustaches, the Muppets, and so on.
The ones I read on PR, social media and marketing are a mixed bag. Generally most people are trying to say something that would be perceived as being immensely smarter than the person before them by throwing [...]

Posted By Christine - February 17th, 2010

Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?
Chicks rule.
Many [...]

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