We were all waiting with baited breath, and then it finally came. The annual meeting of the Association for Psychological Science. There’s really nothing quite like it: Harold McGee’s thoughts during “Spicing Up Psychological Science,” or Steven B. Most discussing “Uncovering Mechanisms of Emotion-Cognition Interactions.”
Must See baby!
But seriously, there was one item discussed at the [...]

I normally prefer to write on subjects such as marketing, social media, mustaches, public relations, Mr. T, and delicious unicorn meat. Today, however, I write about something altogether different.
My wife and I have had the good fortune of moving around quite a bit during our 17-year relationship. I say good fortune because it’s enabled me [...]

Much ado has been made about the impersonalization resulting from technology’s dominance in our lives.  And certainly, there is some truth that being on a computer/ cell phone/ iPad all day displaces more traditional means of communication and interaction.  But I argue that the social interaction you get online is a critical complement to what happens [...]

Growing up in the 1970s, it was hard to find a Walmart in many places in the U.S., including Virginia where I was busy vandalizing my neighbors’ Redskins-painted passenger vans.
KMart, however, was ubiquitous. The problem being it had a less-than-glorious brand image. Giant strip-mall-based retail stores with dingy interiors that sold a lot of generic [...]

As a universal rule, the traditional news release is dreadful.  No one reads them. Reporters don’t believe, nor use, the contrived quotes that are manufactured by public relations people for executives in them. And releases generally don’t influence most sane people’s perspective on a brand or help to sell products.
I recently polled a mix of [...]