With the average barnyard animal spending 2.8 hours online daily, according to a new report from Forrester Research, Elasticity has been looking to expand it’s animal offering.
Indeed, that is why we hired noted social media panda bear Peter Panda – who invented the phrase “social media” in 2004 — as Elasticity’s director of social media [...]

We were all waiting with baited breath, and then it finally came. The annual meeting of the Association for Psychological Science. There’s really nothing quite like it: Harold McGee’s thoughts during “Spicing Up Psychological Science,” or Steven B. Most discussing “Uncovering Mechanisms of Emotion-Cognition Interactions.”
Must See baby!
But seriously, there was one item discussed at the [...]

We get a lot of e-mails from students aspiring to join the professional ranks, as well as people already in the public relations and social media sectors who like the cut of Elasticity’s jib.
Some are impressive, some amuse, and others touch us in unique ways.
Such was the case when we received an e-mail from Anthony [...]

As we’ve written on our blog prior, news releases are, well, kind of dumb and should die. Reporters don’t read them nor respect much of the content. As one reporter recently told us, “I generally don’t even assume the date on the release is accurate.”
And as the news release dies, our friend Jason Kintzler and [...]

Elasticity has had a busy quarter, signing on to work with some exciting new clients including two of the Anheuser-Busch InBev beer brands, Sony Online Entertainment, Comcast Communications, Travel Leaders, Toro, and the United Karate Kid Haircut Association.
“In year one we laid the foundation, and thus far year two has seen much of that groundwork [...]