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	<title>Elasticity</title>
	<link>http://www.goelastic.com/theblog</link>
	<description>Stretching Boundaries</description>
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		<title>Elasticity Looks to Expand Social Media Animal Offering</title>
		<description><![CDATA[With the average barnyard animal spending 2.8 hours online daily, according to a new report from Forrester Research, Elasticity has been looking to expand it&#8217;s animal offering.
Indeed, that is why we hired noted social media panda bear Peter Panda &#8211; who invented the phrase &#8220;social media&#8221; in 2004 &#8212; as Elasticity&#8217;s director of social media [...]]]></description>
		<link>http://www.goelastic.com/theblog/index.php/2010/07/elasticity-looks-to-expand-social-media-animal-offering/</link>
			</item>
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		<title>Does Social Media Make Us Less Empathetic?</title>
		<description><![CDATA[We were all waiting with baited breath, and then it finally came. The annual meeting of the Association for Psychological Science. There&#8217;s really nothing quite like it: Harold McGee&#8217;s thoughts during &#8220;Spicing Up Psychological Science,&#8221; or Steven B. Most discussing &#8220;Uncovering Mechanisms of Emotion-Cognition Interactions.&#8221;
Must See baby!
But seriously, there was one item discussed at the [...]]]></description>
		<link>http://www.goelastic.com/theblog/index.php/2010/07/does-social-media-make-us-less-empathetic/</link>
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		<title>Touching Note From An Aspiring Pro</title>
		<description><![CDATA[We get a lot of e-mails from students aspiring to join the professional ranks, as well as people already in the public relations and social media sectors who like the cut of Elasticity&#8217;s jib.
Some are impressive, some amuse, and others touch us in unique ways.
Such was the case when we received an e-mail from Anthony [...]]]></description>
		<link>http://www.goelastic.com/theblog/index.php/2010/07/touching-note-from-an-aspiring-pro/</link>
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		<title>State of Gulf Coast Breaks My Heart</title>
		<description><![CDATA[I normally prefer to write on subjects such as marketing, social media, mustaches, public relations, Mr. T, and delicious unicorn meat. Today, however, I write about something altogether different.
My wife and I have had the good fortune of moving around quite a bit during our 17-year relationship. I say good fortune because it&#8217;s enabled me [...]]]></description>
		<link>http://www.goelastic.com/theblog/index.php/2010/06/the-state-of-my-gulf-coast-breaks-my-heart/</link>
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		<title>Die, News Release, Die!</title>
		<description><![CDATA[As we’ve written on our blog prior, news releases are, well, kind of dumb and should die. Reporters don’t read them nor respect much of the content. As one reporter recently told us, “I generally don’t even assume the date on the release is accurate.”
And as the news release dies, our friend Jason Kintzler and [...]]]></description>
		<link>http://www.goelastic.com/theblog/index.php/2010/06/die-news-release-die/</link>
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		<title>New Business Drives The Firm, Reduces Showering</title>
		<description><![CDATA[Elasticity has had a busy quarter, signing on to work with some exciting new clients including two of the Anheuser-Busch InBev beer brands, Sony Online Entertainment, Comcast Communications, Travel Leaders, Toro, and the United Karate Kid Haircut Association.
&#8220;In year one we laid the foundation, and thus far year two has seen much of that groundwork [...]]]></description>
		<link>http://www.goelastic.com/theblog/index.php/2010/06/new-business-drives-the-firm-reduces-showering/</link>
			</item>
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		<title>Some of My Favorite Blog Spam</title>
		<description><![CDATA[I manage a lot of blogs. Whether it be this one, the American Mustache Institute, my contributions at JoeSportsFan, or AOL&#8217;s Asylum. There&#8217;s a lot of content to keep up with.
Hence, I&#8217;m always amazed and exasperated with the immense amount of spam &#8212; and not the delicious kind &#8212; that people leave in comments. Or [...]]]></description>
		<link>http://www.goelastic.com/theblog/index.php/2010/06/some-of-my-favorite-blog-spam/</link>
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		<title>A Chat With Aaron Perlut</title>
		<description><![CDATA[Oh, you said viRAL and not viRUS.]]></description>
		<link>http://www.goelastic.com/theblog/index.php/2010/05/hiring-an-elastic-agency-fin/</link>
			</item>
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		<title>A Chat With Dan Callahan</title>
		<description><![CDATA[So much of social media seems to be aimlessly promoting brands that consumers, I think, are growing weary of a promotion without strategy.  Facebook, clearly, has become a ghetto of promotions gone wrong.]]></description>
		<link>http://www.goelastic.com/theblog/index.php/2010/05/hiring-an-elastic-agency-part-deux/</link>
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		<title>A Chat With Brian Cross</title>
		<description><![CDATA[Social Media is the Shiny-Shiny.  It’s Hot and sometimes it’s a Hot Mess.  You need it, you know it, and you need help with it.

Don’t let fear or intimidation lead you to the wrong partnership.  There are some qualities to look for in an agency and secrecy and bravado are not among them.    

Also, this just in:  Smoke and mirrors are out.]]></description>
		<link>http://www.goelastic.com/theblog/index.php/2010/05/hiring-an-elastic-agency/</link>
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