Elasticity has had a busy quarter, signing on to work with some exciting new clients including two of the Anheuser-Busch InBev beer brands, Sony Online Entertainment, Comcast Communications, Travel Leaders, Toro, and the United Karate Kid Haircut Association.
“In year one we laid the foundation, and thus far year two has seen much of that groundwork [...]

I manage a lot of blogs. Whether it be this one, the American Mustache Institute, my contributions at JoeSportsFan, or AOL’s Asylum. There’s a lot of content to keep up with.
Hence, I’m always amazed and exasperated with the immense amount of spam — and not the delicious kind — that people leave in comments. Or [...]

Oh, you said viRAL and not viRUS.

So much of social media seems to be aimlessly promoting brands that consumers, I think, are growing weary of a promotion without strategy. Facebook, clearly, has become a ghetto of promotions gone wrong.

Social Media is the Shiny-Shiny. It’s Hot and sometimes it’s a Hot Mess. You need it, you know it, and you need help with it.

Don’t let fear or intimidation lead you to the wrong partnership. There are some qualities to look for in an agency and secrecy and bravado are not among them.

Also, this just in: Smoke and mirrors are out.